Sprouts.ai ABM Platform

Sprouts.ai is a cutting-edge Account-Based Marketing (ABM) platform designed to help B2B companies identify, engage, and convert high-value accounts. As the lead architect, I was responsible for building the core infrastructure that powers the platform's data intelligence capabilities.

The heart of the platform is the Golden Database - a sophisticated ElasticSearch-powered repository containing millions of person and company records. I designed and implemented a flexible filter framework that translates complex user queries into optimized ElasticSearch queries, enabling users to segment and target accounts with precision.

One of the most challenging aspects was building the Waterfall Enrichment Engine - a high-performance system that enriches contact and company data from multiple third-party providers. The plug-and-play architecture I designed allows the team to integrate new data providers within days rather than weeks, significantly accelerating time-to-market for new features.

I also built the central Credit Management System that handles credit allocation, usage tracking, and billing across the entire platform. Currently, I'm architecting a multi-channel notification system that will support push notifications, Slack integrations, and email alerts for real-time user engagement.